The Seattle International Film Festival (SIFF) is the largest film festival in the United States. POP has a long history of working with SIFF, as well as other film festivals around the country. These film festivals typically run all event and venue management via a proprietary application developed by POP. SIFF’s primary goals included creating a branded experience that represented the festival’s world class status, offering a richer multi-media experience, and creating an effective market channel for the SIFF Cinema experience which runs 365 days a year.