The Melbourne Theatre Company (MTC) came to POP for a complete overhaul of their existing Web site. The existing site was managed via HTML editing, lacked any kind of dynamic content and failed to reflect the richness of the theater and MTC’s new building. The theater company’s primary goals included increasing online ticket sales, creating a compelling site to encourage return visits, and improving Web site management by implementing a CMS. This site launched in September 2008.
