Lyric Opera of Chicago is one of the premier opera houses in the United States. This was not well reflected in their site at the time of this project. POP met in Chicago with key stakeholders to run 2 days of discovery meetings and create a project proposal. In preparation for this discovery POP worked with Lyric to collect survey data from current Lyric supporters as well as analyze site metrics. The below documents are samples of how POP communicated what was learned from these exercises.
