What is Information Architecture?
James Cooper October 30th, 2007
Information Architecture is all about relevance. It’s about finding the things that matter—the things you and your team need to make connections, make decisions, and make a difference. It’s about the right person getting to the right thing at the right time. But it’s more than simple efficiency—information architecture transforms facts into insights by organizing content so it fits the way you and your team think. Finding relevant material becomes intuitive. That pays off with people spending more time acting on information, instead of searching for it. The result: less frustration and greater productivity, because people are working with relevant information more often.